Her outlook adds a sense of mystery to her personality, so don't be surprised if she’s mistaken for a celebrity incognito! Popularly known by the showbiz name “DJ Switch,” ten-year-old Erica Armah Bra-Bulu Tandoh is one of the fastest rising child stars in Sub-Saharan Africa. "I came up with the name DJ Switch because when I was a kid, I was switching up the mood of people. When you're sad I'll make you happy, when you're happy and you want to be more excited, I'll make you excited," she said.
The young prodigy is from Suaman-Dadieso and grew up in the Western Region of Ghana. As the second born and only daughter of five children, DJ Switch is a gynecologist by trade and an outstanding disc-jockeying by night. She began her career when she was just 7 years old. Her mother, Mrs. Lilian Oduro-Mensah, having seen her daughter’s love for entertainment, urged DJ Switch to pursue her dream. It didn’t take long before DJ Switch was ready for her first talent show.
The DJ’s story of success began when she won the 2017 8th edition of TV3’s children show, Talented Kidz. DJ Switch was awarded a GHC 10000 ($ 1,938) cash prize, GHC 6000 ($ 1,163) for an education fund, and numerous keepsakes from her new sponsors. During the same competition, she was named the youngest best disc-jockey in Africa by the judges.
The disc-jockey began rising to universal stardom in January 2018 at the UN headquarters in Addis Ababa, Ethiopia. She performed for the 32nd Ordinary Session of the Assembly of Heads of State and Government of the African Union where she showcased her skills. From Bongo Flava, to Afro-pop, to Coladeira to Tcha tcho, she blessed the occasion with every African music genre.
Later that year in June, she became the youngest person to win Ghana's annual DJ award for table turners. Roc Nation, the popular American entertainment company owned by renowned musician Shawn Carter (popularly known as Jay-Z), paid homage to DJ Switch in a tweet, writing: “Today we honor DJ Erica Tandoh (@DJSwitchGhana), a 10-year-old DJ who is the youngest recipient to ever win the Ghana DJ Awards. She was also nominated in two other categories worth mentioning: Event DJ of the Year and Best Female DJ of the Year.
Today we honor DJ Erica Tandoh, @djswitchghana, a 10 yr old who is the youngest recipient to win the Ghana DJ Awards. She gets everyone on their feet dancing & in a good mood. “I picked the name DJ Switch because I switch up people's happiness" - Erica Tandoh #BlackHistoryMonh pic.twitter.com/D19PPELDq7— Roc Nation (@RocNation) February 3, 2019
Just three months later in September, DJSwitch commenced the Bill and Melinda Gates' Foundation's annual Goalkeepers event in New York. Through this event, she met important dignitaries and guests around the world. She even had the opportunity to dine with President Macron of France and other social heads of state.
So far, DJ Switch has had a brief but successful career. In an interview with BBC after the Goalkeepers event, she iterated the fact that, “being a young DJ is not that difficult. When you are being taught in school you pick everything fast. So when you are being taught to DJ you also pick it up fast."
The number of kids disc-jockeying in Africa is growing rapidly, but there's something unique about DJ Switch. Not only is her work remarkable but her professionalism is extraordinary as most kids her age are not conversant with skills such as poetry recital, dancing, rapping, and singing among so many others.